We are thrilled that you’ve received your special pre-release copy of Another Way! We hope you have had time to read it and reflect a bit on what it means to be an Evergreen® company and leader.

Our greatest hope is that Another Way will inspire other founders and leaders while building greater awareness of the incredible impact your company has on employees, partners, suppliers, communities, and society as a whole.

We’re excited to offer exclusive bulk discounts, customization options, and distribution ideas designed to make it easy for you to share this book with your leadership teams, partners, and other key stakeholders.

Together, we can build awareness, and with a little luck and a push from each of us, we can ignite the Evergreen movement!

Purchase 500+ copies and Dave will host a private 1-hour Zoom Q&A with your team or an audience of your choosing. Each book can be customized with a bound-in note from your company or any of the other customization offers outlined below. 

Purchase 2500+ copies and Dave will join you at your HQ for a private 2-hour Q&A with your team or an audience of your choosing. Each book can be customized with a bound-in note from your company or any of the other customization offers outlined below.  

These offers will include HBR bulk book discounts. Please email Christine Kirby at Tugboat Institute (ckirby@tugboatinstitute.com) to learn about these Q&As with Dave. 

HBR Press offers generous quantity discounts on purchases of 10 or more copies, along with the opportunity to customize the book for your company.

Customization Examples:

Purchase 500+ copies and add your logo on the cover and a customized note from your company bound into each book.

Purchase 250+ copies and add a custom bookplate (heavy weight card) featuring your logo and a handwritten custom message from Dave inside each book.

Purchase 100+ copies and add a custom sticker with your company logo to the cover of each book.

Please email booksales@hbr.org for more information about these customizations or a price quote.

Here are some people who could benefit from receiving a copy of the book:

• Gift to your employees or leadership teams
• Include in onboarding materials for new employees
• Share as a recruitment tool for prospective hires
• Offer as a meaningful gift to your best customers, supplies, etc. with a personal note
• Distribute at your events or conferences
• Supply copies for employee or client book clubs. Offer to host a Q&A at the book club meeting
• Incorporate into internal workshops or training sessions

“Has Silicon Valley lost its soul? Another Way suggests that it has—and shows us a way back to what business, leadership, and investing can be: a way to build value for all concerned. At once heretical and old-school, simple and nuanced, personal and universal, this playbook for why and how to build companies that last (and last and last) was so good I read it cover to cover in one sitting—and then started over and read it again.”

Angela Duckworth, New York Times bestselling author of Grit

 

“Reading Another Way, I found myself exclaiming out loud to anyone within earshot. Dave Whorton’s vision of leadership hearkens back to the virtues of a bygone era: purpose, endurance, character, humility, integrity. He inspires by insisting on the timeless and true. This is unlike any other leadership book I’ve read.”

Susan Cain, #1 bestselling author of QUIET and BITTERSWEET, and host of The Quiet Life Substack

 

“Another Way is a revelatory look at how some of America’s most successful companies have stayed private, profitable, and true to their values for generations. Whorton’s analysis offers a refreshing counterpoint to today’s obsession with quick exits and fast fortunes. And his stories of these Evergreen companies will inspire a new generation of entrepreneurs.”

Daniel H. Pink, #1 New York Times bestselling author of DRIVE, TO SELL IS HUMAN, and WHEN

 

“Dave Whorton is a visionary whose story is nothing short of remarkable. He has transformed an idea into a movement. After tiring from the quick, get-rich-get-out mentality of tech companies that have no meaningful nucleus, Dave recognized the need for another way, a 3rd alternative, an Evergreen approach—for organizational endurance, vision and purpose. A “people first” mindset. This superb book captures his inspiring journey and shows us the principles and keys to building a company—and legacy—that endures. “

Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire

 

“This book provides the antithesis to the American “Big Fast mantra” and points the way to an economy where millions of small and mid-sized companies win, not just a few superstars, a correction America desperately needs.”

Hermann Simon, Founder and Honorary Chairman of Simon-Kucher.com

 

“I think the writing, candor and concreteness make this a unique and practical book that will really find its audience and advance its message. Great work by Dave and Bo!”

Dennis Jaffe, Senior Research Fellow, Banyan Global Family Business Advisors

From the inner sanctum of Silicon Valley comes the story of a venture capitalist (VC) who lived it then left it to find a better way to build companies.

Dave Whorton was John Doerr’s associate partner at high flying Kleiner Perkins Caufield & Byers during Silicon Valley’s big shift. After Netscape’s IPO, he witnessed the VC industry pivot from a proven forty-year playbook of managing risk to something much more aggressive: Get big fast. Don’t worry about profitability. Cash out and find another venture.

And for a while, Whorton took part in this whirlwind as he pursued his dream of becoming the next Hewlett or Packard. He played an integral role in Google’s first venture capital financing and started two get-big-fast companies himself. It wasn’t long, though, before it all got to be too much. Whorton recognized that if “get big fast” was the formula for building a great technology company in the twenty-first century, he was happy to let someone else do it. It just wasn’t for him.

That could have been the end of the story, but instead it turned out to be the beginning of another, very different one. Whorton didn’t just walk away; he went on a journey to find a better way to build companies: a way focused on long-term stability and steady growth, funded through profitability; a way in which leaders were committed to a Purpose greater than personal wealth generation, to being People First, and making their companies endure. He calls these companies ‘Evergreen,’ and in Another Way: Building Companies That Last . . . and Last . . . and Last, he’s started a movement to inspire more entrepreneurs and business leaders to follow this path he’s uncovered.

Whorton’s story, combined with his Evergreen 7Ps® framework, offers practical steps to create and lead enduring businesses. Full of revelations, practical advice, and real-world examples of companies going Evergreen, Another Way is as instructive as it is inspiring.

Dave Whorton is an experienced tech investor and founder who spent twenty years of his career at the highest levels of Silicon Valley venture capital and tech startups. At the preeminent tech venture capital firm Kleiner Perkins, he worked directly with chairman John Doerr for several years. He cofounded four companies, including drugstore.com and Good Technology. In 2013 he founded the Tugboat Institute to connect, support, and inspire purpose-driven leaders of Evergreen businesses—those built to adapt and grow profitably for one hundred years and more. Whorton considers Evergreen company leaders and their businesses to represent capitalism at its best.