The Evergreen Experience with Canlis and Freeman
In the inaugural episode of The Evergreen Experience™ 2020, Tugboat Institute Founder & CEO Dave Whorton is joined by Brian Canlis, President and Co-Owner, Canlis, and Carrie Freeman Parsons, Chair, Freeman, to discuss how these two Evergreen®, family-owned companies have been impacted by and adapted to the COVID-19 shutdown.
Both businesses represent industries especially hard-hit by this crisis—restaurants (Canlis) and major event management (Freeman)—and both adapted and reimagined their companies, displaying inspiring resiliency rooted in their Purpose and enabled by their Evergreen values.
The Trust-Leadership Connection
Tugboat Institute member Penny Pennington was appointed Managing Partner at Edward Jones—the sixth in its 97-year history—in 2019. Edward Jones has over 43,000 associates and 7 million clients who trust Edward Jones to help them achieve their financial goals—the company is Evergreen through and through.
In this presentation from Tugboat Institute Summit 2019, Penny shares her insight into the fundamental importance of building and maintaining trust in Evergreen businesses—with employees and with customers.
The New Normal
Doug Tatum is a Professor at Florida State University and a student of business. He’s an expert, specifically, in the area of scaling small businesses through a challenging period termed “No Man’s Land,” during which a leader can do what appears right and still see their business fail.
In this presentation from Tugboat Institute Summit 2019, Doug shares insights into how Evergreen leaders can strategize to successfully navigate this potentially treacherous period—and emerge to thrive.
Thirty Years of Living the Evergreen 7Ps
Wynne Odell and her husband, Doug, founded Odell Brewing in Fort Collins, Colorado in 1989. In the three decades since, the company has persevered and grown, aligned with the Evergreen 7Ps™. In this presentation from Tugboat Institute Summit 2019, Wynne shares stories of challenge and success, offering an authentic and inspiring story of Evergreen business.
You Don’t Know, What You Don’t Know
JT McCormick survived a childhood marked by abuse and neglect. He barely graduated from high school and does not have a college degree. In spite of these obstacles, JT refuses to consider himself a victim and embraces the opportunity he has—as President and CEO of Scribe Media—to inspire young people facing challenge and other Evergreen leaders.
In this moving, deeply personal talk presented at Tugboat Institute Summit 2019, JT describes his journey of Perseverance and shares key lessons of his experience.
Purpose Accelerator
Brian Griffith, Executive Chairman of Griffith Foods, a fourth-generation global business in the food space, has taken the importance of employees’ alignment around Purpose to a new level.
In this presentation from Tugboat Institute Summit 2019, Brian shares how he and his team have operationalized Purpose within the organization, building a platform for associates to explore and define personal purpose and understand the intersection of that purpose with that of the company.
Finding My Superpower
From the time she was a little girl, Mia Tate has loved stories. Her commitment to listening to and connecting with others’ experiences has inspired her work as an actor, writer, director, and producer. In fact, she has come to realize that the seemingly simple act of listening is a unique and valuable skill.
In this presentation from Tugboat Institute Summit 2019, Mia offers valuable perspective and inspiration for Evergreen leaders around the essential act of listening and shares the power of this skill to transform professional and personal connections.
Defining Moments in the Evergreen Story of Radio Flyer
In a Fireside Chat with Tugboat Institute Founder and CEO Dave Whorton, Robert Pasin, Chief Wagon Officer of Radio Flyer, notes his immense gratitude for the opportunity to continue to build the business his grandfather Antonio founded in 1917, led by his values. “My grandfather was defined by his commitment to integrity—both in the products he created and in his personal relationships—and by his magnanimous nature,” Robert says. It’s that approach to family, business, and community that have guided Robert through difficult periods in his and the company’s trajectory and continue to guide the Evergreen leader today.
Breaking Down the Walls
In 2009, Michael Kiolbassa was tired and on the verge of burnout. An early morning moment of spiritual surrender provided a personal and professional pivot point for the CEO and President of Kiolbassa Smoked Meats.
In this presentation from Tugboat Institute Summit 2019, Michael shares the story of the journey of transformation that followed that moment of release, as he embraced vulnerability and infused his company with Purpose.
Bread, Butterflies, and Boats: Business and the Signs of the Universe
Everyone deserves to enjoy delicious, high-quality food in a beautiful setting. At 12 locations in Los Angeles, La Monarca Bakery offers just that—notably in largely Latino neighborhoods often overlooked by investors and business owners.
In this presentation from Tugboat Institute Summit 2019, Ricardo Cervantes describes how he and his partner, Alfredo Livas, have committed to delivering a new customer and employee experience in the communities in which La Monarca Bakery operates and their broader dedication to making the world a better place through conservation efforts.
