There are No Shortcuts on the Evergreen Path
Ed Viesturs has been climbing mountains for almost 40 years. In that time, he has climbed all of the world's 8,000-plus-meter summits — 14 in total — without using oxygen tanks. Viesturs embodies one of the most important elements of an Evergreen entrepreneur: perseverance. It took Viesturs 21 attempts to complete his 14-summit bucket list. For each of those climbs, he vowed not to break the rules that he lives by — no shortcuts, no complacency.
"Life is a series of climbing mountains," he says. "You have to be willing to take the time to have the journey, roll up your sleeves and strive for the summit while making sure to get back down alive." The same could be said of the path of an Evergreen business leader. Viesturs’ advice: Listen to the mountain. Conditions will guide your actions. You have to be acutely aware of them, adjust plans accordingly and avoid forcing action on your timeline instead of what the mountain offers.
VIDEO: You Can Grow Your Own Way
Zingerman's Deli co-founders Paul Saginaw and Ari Weinzweig vowed that the business they started in 1982 would always stand on its own. The Zingerman’s experience could never be replicated. But after 10 years of growth, sales flattened and esprit de corps fizzled. One of the reasons: Good workers didn't have room to advance into leadership.
So Saginaw and Weinzweig crafted a new vision that allowed ambitious employees to become managing partners of independent businesses under the Zingerman's brand. Today, the Zingerman’s Community of Businesses consists of 10 such operations. This arrangement has allowed the company to stay Evergreen and experience steady paced growth.
Work, Parenting and Choices (VIDEO)
We have 168 hours each week. How will you spend them? The classic 40-hour-workweek schedule disappeared a long time ago, says David Surrenda, CEO of executive-level consulting firm The Leadership Edge. Senior executives typically work well beyond that, with most averaging 60-plus hours a week in the office. The problem can be especially acute for Evergreen CEOs who often must wear many hats. Factor in commuting time and late-night emails and these executives are creeping into what Surrenda calls the danger zone — they're burned out, depleted and ill-equipped to deal with the daily challenges of family life.
The good news, according to Surrenda: The skills that make you a great executive are the same skills that can make you a great parent. In his talk, Surrenda offers actionable tips for parents who want to make the most out of their time at home without sacrificing their business.
Mining For Astronauts: The Art of Optimizing Human Capital
Early in his career, Tom Bilyeu helped build a successful technology company, Awareness Technologies. Despite its impressive growth—in 2010 Deloitte named it the 42nd fastest-growing company in North America—after eight years, he and his partners realized they were miserable. The reason? They were building wealth for wealth's sake. So they turned their attention to something they were all passionate about: health and nutrition.
Once they started down a purpose- and passion-driven path, they discovered that happiness and wealth aren't mutually exclusive. In his talk, the Quest Nutrition co-founder explains his rubric for hiring and the ways in which Evergreen entrepreneurs can cultivate a growth mindset for all of their employees. He also claims the ghetto is the greatest source of untapped human potential.
Beyond Net Promoter
Great products are no longer enough. The company that delights with superior service is the company that wins, says Brad Cleveland, an author and senior adviser with the professional services firm ICMI. He contends that no matter how big or experienced your competitors are, quality customer care is an Evergreen business’ most powerful differentiator — and it has to emanate from the top.
Excellent service is expensive when viewed in isolation, Cleveland acknowledges, but leaders who invest in it will see measurable returns in efficiency, low customer churn and strategic value. Cleveland breaks down what matters most in customer care.
Raising an Evergreen Family
Madeline Levine is passionate about teaching parents how to raise resilient, healthy and motivated children. Dr. Levine, a psychologist, author and co-founder of Stanford University's Challenge Success program, finds that many of the principles of good business leadership also apply to parenting. Levine teaches entrepreneurs how to make sense of their many roles as managers, parents, spouses, children, mentors, etc. By defining a common point of view for each role, they can build success in each arena.
Levine cautions against the pitfalls of over-parenting and to urges Evergreen entrepreneurs take the long view with their children, just as they do their companies.
What Extreme Athletes and Evergreen CEOs Have In Common
Rebecca Rusch calls herself the most decorated athlete you've never heard of. The endurance competitor says she does her best work in the most stressful and challenging conditions. She's ridden camels in Morocco. She swam the Grand Canyon on a boogie board. She's ridden the entire 2,000 miles of the Ho Chi Minh trail on her bicycle. She could have made a lot more money with her business degree. "But I'm rich in experience," she says.
Despite her rugged outdoor career, she says she's not so different from Evergreen entrepreneurs — leaders who know what they want and work hard to attain it, even if other people think they're crazy.
Doing the Impossible
Rather than watch his colleagues lose their manufacturing jobs at International Harvester during the bleakest days of the 1980s, Stack came up with a crazy idea: Why not lead a worker buyout of his division of the company? Stack vowed that if given the chance, he'd create a transparent workplace where the financials were not only open to inspection, but a mandatory part of employee training.
It took years for the new company, SRC Holdings, to get on its feet but by creating a strong culture around his model of Open-Book Management, Stack was able to create a sustainable business. His employees understand, and are invested in, helping make the company as profitable as possible. His technique is one that many Evergreen business leaders will want to embrace.
