Madeline Levine Speaking

Raising an Evergreen Family

Madeline Levine is passionate about teaching parents how to raise resilient, healthy and motivated children. Dr. Levine, a psychologist, author and co-founder of Stanford University's Challenge Success program, finds that many of the principles of good business leadership also apply to parenting. Levine teaches entrepreneurs how to make sense of their many roles as managers, parents, spouses, children, mentors, etc. By defining a common point of view for each role, they can build success in each arena.

Levine cautions against the pitfalls of over-parenting and to urges Evergreen entrepreneurs take the long view with their children, just as they do their companies.


Rebecca Rusch Speaking

What Extreme Athletes and Evergreen CEOs Have In Common

Rebecca Rusch calls herself the most decorated athlete you've never heard of. The endurance competitor says she does her best work in the most stressful and challenging conditions. She's ridden camels in Morocco. She swam the Grand Canyon on a boogie board. She's ridden the entire 2,000 miles of the Ho Chi Minh trail on her bicycle. She could have made a lot more money with her business degree. "But I'm rich in experience," she says.

Despite her rugged outdoor career, she says she's not so different from Evergreen entrepreneurs — leaders who know what they want and work hard to attain it, even if other people think they're crazy.


Jack Stack bio

Doing the Impossible

Rather than watch his colleagues lose their manufacturing jobs at International Harvester during the bleakest days of the 1980s, Stack came up with a crazy idea: Why not lead a worker buyout of his division of the company? Stack vowed that if given the chance, he'd create a transparent workplace where the financials were not only open to inspection, but a mandatory part of employee training.

It took years for the new company, SRC Holdings, to get on its feet but by creating a strong culture around his model of Open-Book Management, Stack was able to create a sustainable business. His employees understand, and are invested in, helping make the company as profitable as possible. His technique is one that many Evergreen business leaders will want to embrace.