Driving A Culture Of Innovation

In this talk from Tugboat Institute Gathering of Teams 2021, Bart Ricketts, CEO of Lease Crutcher Lewis, a Pacific Northwest construction company, shares three organizational initiatives that drive innovation and create an environment in which employees feel supported, respected and heard. Learn how this 135-year-old company Evergreen® company is building towards its next 100 years in business.


Storytelling & Excellence

As a film producer and President of Flashlight Films, Allyn Stewart, has mastered the process of developing compelling stories and translating them into captivating films. In this talk from Tugboat Institute Gathering of Teams 2021, Allyn shares her journey through Hollywood and her philosophy that true excellence in storytelling comes from the creator’s unwavering commitment and unshakable belief in the story they want to tell. According to Allyn, story is EVERYTHING–whether it’s a movie, a product or a service.


Dear White Friend: What Can We Do Together About Race?

Mel Gravely, CEO of TriVersity Construction, built a successful Evergreen® business with the stated purpose of proving that his diverse and inclusive company can compete with the best in the industry. Mel let the work do the talking and admits to publicly sidestepping the topic of race— especially with his white friends and colleagues.

However, in the wake of the civil unrest and waves of protests that erupted in 2020, Mel could no longer stand quiet. According to Mel, "People seem more interested in lobbing labels than talking, hearing, and working together to solve challenges."

The desire to open the lines of communication was the inspiration for this Tugboat Institute® talk. With heart and humor, Mel lays out a thought-provoking and judgment-free case on why every business leader should care about racial justice in their companies and their communities. Mel also goes beyond the boundaries of business to challenge all viewers to consider different perspectives on the rights gap experienced by blacks—with the goal of effecting meaningful change through healthy conversations.


Customer Service Excellence

Brad Cleveland has spent 30 years as a consultant in customer service, providing him unique perspective and expertise to offer insight into the issues facing Evergreen® leaders in this area today. In this talk from Tugboat Institute Gathering of Teams 2021, Brad describes both common missed opportunities and steps that leaders and teams can take to make a difference for their customers.


Empowering My Team through Challenging Times

Lester Thornhill, CEO of Life’s Abundance, approached the challenge of the COVID-19 pandemic with a commitment to continuous improvement. In this talk from Tugboat Institute Gathering of Teams 2021, Lester shares his story of opportunistic innovation through the pandemic, offering a compelling case for seizing upon moments of challenge to strengthen the team and the company for the long term.


Learning to Be a Manager

Prioritizing leadership development, and specifically training new managers, is essential for leaders who are building companies aligned with the Evergreen 7Ps® principles. In this talk from Tugboat Institute Gathering of Teams 2021, Carrie Freeman Parsons, Chairman of global event management company Freeman, shares key lessons she has learned around professional development, purpose, and hiring in her leadership journey. Ultimately, Carrie observes, leaders recognize that learning never stops, and each leader must continue to develop to honor the responsibility of leading the team and the company.


Move to the Edge, Declare it Center

In times of rapid change and chaos, there’s often no playbook for leaders faced with solving complex problems. In this talk from Tugboat Institute® Gathering of Teams 2021, Everett Harper, CEO of software development company Truss, offers insight into a framework he developed to create a pathway for decision making and engineer structure amidst uncertainty.


Innovative Theory: A Framework for Executing Innovation

Michael Horn, co-founder of the Clayton Christensen Institute for Disruptive Innovation, shares a provocative concept in this talk from Tugboat Institute Gathering of Teams 2021. Silicon Valley is widely believed to be the source of disruptive, market creating innovation. Michael deconstructs this myth and argues that Evergreen® companies – operating under long planning horizons and a focus on profitable growth – are actually poised to be the engine for future market creating disruptive innovations. Michael’s presentation provides a compelling case of how Evergreen businesses are best positioned to spark new industries and job growth again and again.


Deep Work: How To Do Meaningful, Profitable Work In A 32-Hour Week

In this talk from Tugboat Institute Gathering of Teams 2021, Natalie Nagele, Co-founder and CEO of software development company Wildbit, shares an innovative idea that has transformed her Evergreen® company: We can actually work a lot less.

In her presentation, Natalie describes the approach she and her husband, Chris, have taken in developing People First operations to support personalized workflow and optimize output for their team of knowledge workers.


Carl Erickson Headshot

Three Months That Will Change Your Life and Help Your Company

Carl Erickson, Founder and Chairman of Atomic Object, had spent 18 years building his Evergreen® company—after a career as an academic—when he realized he had come to a pivotal moment in his life. What he did next significantly impacted his business and his personal well-being.

In this presentation from Tugboat Institute Summit 2020, Carl shares the impact of his sabbatical experience and offers his Evergreen peers encouragement to think how they might step into this opportunity for reflection and personal development for their own and their company’s benefit.