Culture is not Enough: Evergreens Need Strategy to Survive and Thrive

Culture is not Enough: Evergreens Need Strategy to Survive and Thrive

Jeff Patterson is the CEO and founder of Gaggle, an EdTech software company that exists to protect students in schools. As a company founder, he has fought hard to create and build Gaggle, and along with it an entire industry, and he has remained committed to the Evergreen® path throughout. However, as committed as he is to the Evergreen 7Ps® principles, he has had a nagging feeling for years that he needs more than a wonderful culture to survive for the long term. 

In this Tugboat Institute® talk, Jeff shares his own journey toward creating a meaningful and effective strategy for Gaggle. After searching in vain for the “right” strategy, he embarked on his own learning journey, reading many books and talking with many leaders about the ingredients of an effective strategy. Here, he shares his learnings and explains why, in his eyes, culture is important, but without a strong strategy, it’s not enough.

Watch and be inspired to dig deeper in your efforts to create a strategy that is just right for your company.

More Articles and Videos

Ford Mennel on stage 1

Building From Crumbs

  • Ford Mennel
  • The Mennel Milling Company
April 22, 2025
Viking mold machine_715x405

Onshoring as an Evergreen® Strategy

  • Jonathan Deutsch
  • DEMA Engineering Company
April 15, 2025
YESCO bldg&employees

1,000 Years of Stewardship

  • Ryan Young
  • YESCO
April 08, 2025

Fireside Chat with Dave Thrasher, Dan Thrasher, and Dave Whorton

  • Dave Thrasher, Dan Thrasher, & Dave Whorton
  • Supportworks and Thrasher Group
April 01, 2025