The Indelible Advantage of IN-N-OUT Burger

The story of In-N-Out Burger is, like many Evergreen businesses, a love story. Esther and Harry Snyder were deeply committed to each other and to their shared Purpose of building In-N-Out Burger. Their journey and the legacy of their shared dream reflects the foundation they built of People First principles and the continual Pragmatic Innovation and Paced Growth that has led to the iconic restaurant’s lasting success.

As part of his Tugboat Institute Summit 2018 welcome address, Dave Whorton, CEO of The Tugboat Group, shares the In-N-Out Burger story as an example of a business that exemplifies Evergreen principles.