Primacy of Purpose

Primacy of Purpose

Fifty percent of every sale of Double Good gourmet popcorn is donated to support children with special needs. Alongside that clear focus on making a difference is 20 years of consistent revenue growth.

In his Tugboat Institute Summit 2018 presentation, Double Good CEO Tim Heitmann describes the powerful sense of purpose that has evolved over the company’s history—and the significant period of challenge that he feared would derail the business.

More Articles and Videos

gary_kunkle_stage1_summit24_RESIZED

The Return on Philanthropy

January 21, 2025
Tacony Photo

Can Affiliates and Influencers Help Drive Sales? They Have for Tacony

January 14, 2025
Kevin Switick and team

The CEO’s Dilemma: When and How to Hire a President

January 07, 2025
Another Way Dave Whorton Bo Burlingham

Another Way in 2025

December 31, 2024