Evergreen companies are the most important companies in our society today and redefine success. The intention of Evergreen businesses is to adapt and grow profitably for 100 years, and more.
Tugboat Institute® aims to be the unrivaled resource for Evergreen CEOs and their businesses, providing a value-aligned support network unlike any other and additional services that are highly valued by our members and the broader Evergreen community.
Evergreen 7Ps® Principles
The Evergreen 7Ps® principles are the defining characteristics of Evergreen companies.
Purpose
Having a compelling reason for existing – a North Star above all else.
Perseverance
Having the ambition and the resilience to overcome obstacles and keep pursuing the purpose indefinitely into the future.
People First
Engaging a workforce of talented associates who excel as a team and are motivated by the purpose and the culture, as well as by total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities, and their families.
Private
Taking advantage of the ability of closely held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.
Profit
Not mistaking profit as the purpose of the business; but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered.
Paced Growth
Having the discipline to focus on long-term strategy, balance short-term and long-term performance, and grow steadily and consistently from year to year.
Pragmatic Innovation
Embracing a continuous-improvement process built around taking capital-efficient, calculated risks to innovate creatively within constraints.
Evergreen companies are in every industry, state and country.
