Evergreen companies are the most important companies in our society
today, and redefine success.

The intention of Evergreen businesses
is to adapt and grow profitably
for 100 years, and more.

The Purpose of an Evergreen business
is to make a long-term difference
in the world.

Success is not based upon financings,
or high-valued exits, but how well
they achieve their Purpose.

Purpose, Perseverance, People First, Private, Profit, Paced Growth,
and Pragmatic Innovation
these Evergreen 7Ps are our core values.

These values ensure Evergreen companies will positively impact their employees, customers, suppliers, communities, and most importantly, families.

WHAT IS EVERGREEN

In Our Own Words

VIDEO: EVERGREEN DESCRIPTION

Bo Burlingham, Inc. 500 Panel
October 23, 2015

VIDEO: WHAT DOES EVERGREEN MEAN TO ME

Tugboat Institute Members
June 2016

EVERGREEN 7PS

The Evergreen 7Ps are the defining characteristics of Evergreen. The first three Ps - Purpose, Perseverance, and People First - define the character of the leaders and team. The last four Ps - Private, Profit, Paced Growth, and Pragmatic Innovation - reflect the long term strategy tenants of an Evergreen business.

Purpose

Being passionately driven by a compelling vision and mission.

Private

Taking advantage of the ability of closely-held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.

Perseverance

Having the ambition and the resilience to overcome obstacles and keep pursuing the mission indefinitely into the future.

profit

Not mistaking profit as the purpose of the business; but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered.

People First

Engaging a workforce of talented associates who excel as a team and are motivated by the mission and the culture, as well as total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities and their families.

Paced Growth

Having the discipline to focus on long-term strategy, balance short-term and long-term performance, and grow steadily and consistently from year to year.

pragmatic innovation

Embracing a continuous-improvement process built around taking capital-efficient, calculated risks to innovate creatively within constraints.

EVERGREENS ARE IN EVERY INDUSTRY, STATE AND COUNTRY