Companies that are awarded Certified Evergreen status have undergone an extensive, rigorous assessment with the intention of continuous improvement and enduring excellence around values, practices, and people. The Certified Evergreen mark calls out the commitment to excellence and longevity that these businesses share.

What Does It Mean When a Company is Certified Evergreen?

Certified Evergreen businesses prioritize long-term success and sustained growth over quick profits and high-value exits. These companies redefine success by focusing on their Purpose, putting People First, and making a lasting, positive impact on the world. They adhere to Evergreen 7P’s principles, which help them adapt and grow profitably for 100 years or more.

Trust and Reliability

Certified Evergreen companies are committed to being around for the long haul. This means you can trust that their products and services will continue to improve and be available for years to come. Their dedication to long-term success ensures that they won't cut corners or compromise on quality.

Community Impact

Certified Evergreen companies are pillars of their communities. They provide good jobs and are committed to making a positive impact locally. Supporting these businesses means you're contributing to the well-being and growth of your own community.

Continuous Improvement

Evergreen companies are committed to continual growth and learning. This means they are always looking for ways to innovate and improve, ensuring that you, as a customer, receive the best possible products and services.

Employee Focused

These companies put a strong emphasis on their employees' well-being. When employees are well taken care of, they're more engaged, motivated, and dedicated to delivering the best products and services. This translates to better customer experiences and satisfaction.

Built on Integrity

Knowing that a company is Certified Evergreen means you can feel good about supporting a business that operates honestly with a focus on building long-term relationships. These companies are evaluated on their business practices and culture, ensuring they align with values of integrity and responsibility. By supporting Certified Evergreen companies, you’re choosing to invest in businesses that are dedicated to creating lasting value for their customers, employees, and communities.

Curious to Learn More About how to improve your Evergreen Business?


Becoming Certified Evergreen is a time consuming and rigorous process that we primarily recommend only for Tugboat Institute member companies. Please email us directly to learn more.

What is Evergreen?